新书面市之后，编辑团队策划了不少话题性的活动，比如在城市的便利店放置一块块小黑板，刘震云在小黑板上写下一句话，便利店里来来往往的人，可以像接龙一样，你一句我一句地接着往下写。文学不仅仅在于表达，也在于倾听，小黑板仿佛丢进都市闹忙人海的漂流瓶，每个人都可以在这里说说心事，吐露心声。这种切近和平易的姿态，跟刘震云小说的气质是一脉相承的，也很快成为线上线下的爆点。上市仅月余，《咸的玩笑》销量便已逼近百万。
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Let's bring in some experts. They're going to tell us we're comparing apples with oranges here when looking at the Neo and Ultra. “They serve very different purposes, very different audiences,” says Jitesh Ubrani, research manager at IDC. “You're essentially talking about a health device versus a general-purpose computer, right? And so the prices shouldn't be comparable, because they do very different things.”