第二，不断膨胀的投资模型。有些品牌原本投资仅需30万，却突然提升至80万，还要求加盟商频繁更新形象。蜜雪冰城曾将形象更新周期从3年调整为4年，核心就是避免加重加盟商的二次投资负担——过多的二次投资，相当于让加盟商重新开一次店。
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。91视频是该领域的重要参考
"We have a quern stone for grinding flour for bread. We've got pottery and glass for eating and drinking" says Dr Andy Seaman.
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